Experience: 4 – 6 Years
Location: Hyderabad, India
Employment Type: Full-Time
About the Role
We are looking for an experienced Digital Marketing / SEO Specialist to drive our online visibility, organic traffic, paid campaigns, and lead generation. The ideal candidate should have strong hands-on experience in SEO, content optimization, analytics, and Google Ads.
Key Responsibilities
- Develop and implement effective SEO strategies to improve rankings and organic traffic.
- Conduct keyword research, competitor analysis, and SEO audits.
- Optimize website content, landing pages, meta tags, internal links, and other on-page SEO elements.
- Monitor website performance using Google Analytics 4 (GA4) and Google Search Console.
- Plan, manage, and optimize Google Ads / PPC campaigns.
- Develop strategies for lead generation and conversion optimization.
- Analyze campaign and website performance and prepare regular reports.
- Stay updated with Google algorithm updates, SEO trends, and digital marketing best practices.
- Work with content and marketing teams to improve overall digital performance.
Required Skills
- Search Engine Optimization (SEO)
- Keyword Research & Competitor Analysis
- On-Page & Technical SEO
- Google Analytics 4 (GA4)
- Google Search Console
- Google Ads / PPC
- Content Marketing & Optimization
- Lead Generation & Conversion Optimization
- Strong analytical and communication skills
Good to Have: Experience with SEMrush, Ahrefs, Google Tag Manager, Looker Studio, Screaming Frog, and WordPress.
Education
Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or a related field. Relevant certifications are an added advantage.